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Education

Wix vs. Squarespace vs. WordPress

WordPress was one of the first popular platforms that made it easier for developers to build a website using a database to deliver the content to the browser, to put it simply. It has become the most popular tool in the world for building websites. (https://trends.builtwith.com/cms)

At the beginning, you still needed to have some understanding of how to set up a website in order to use WordPress. Then came wordpress.com, which is quite easy to use for just about anyone, however it is not as powerful or customizable as using the original WordPress system.

As web technology became increasingly advanced, platforms such as Wix and Squarespace came along and gave control of website construction to just about everyone willing to spend a bit of time learning their systems. The question is, how do these three compare to one another?

From an ease-of-use standpoint, they are all quite similar. Wix is probably the fastest way to get online, but you are very limited in terms of design choices. Squarespace is more customizable but will require you to spend more time on building your site. And, wordpress.com is generally used by bloggers or if you want to publish regular content.

Regardless of the platform you choose, you will need to spend time building it. This is one of the biggest hurdles for most small business owners. If you find it overwhelming to tackle your own website, let’s talk about how to ease that burden!

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Education

The Reality of Online Communication

There is no doubt that communication has changed dramatically, and exponentially, the last 25 years.

In 1994, communication and marketing primarily happened through telephone, printed material, radio, and television. I remember distinctly when TV ads started displaying website addresses in addition to phone numbers and mailing addresses. I was about 11 or 12 years old.

I have never known life without computers, and only lived a very short portion of my life without the internet. But, I have observed the changes in how we communicate, as the internet has evolved over the years.

The reality of online communication is that you cannot expect people to absorb your content in one instance. Your audience needs to hear the same message from you in many different ways, in many different places. Video, audio, written word, tweets, direct messages, photos, and the list goes on. Each social media platform is unique, and each person is unique in how they use them.

Over-communication is no longer an issue. You cannot communicate enough, and it is vital to the future success of your business to have an online presence that is constantly fresh, but also consistent.

It starts with an effective website. Let’s work on that together, and then I can help you take the next steps.

Contact me to get started.

Categories
Education

What is the Purpose of a Web Site?

In the early stages of the World Wide Web, Tim Burners-Lee envisioned a connected world, in which knowledge could be shared instantaneously. A place for shared knowledge, information, and exploration has always been the driving force of the Web. Although much has changed over the course of the last 25 years of the Web’s existence, sharing information is still the primary reason it exists.

This is why I believe that content is king when it comes to building a website. If you are publishing a website for the purpose of advertising your business, the visitors will need to be presented with the most pertinent information as quickly as possible. Draw them in with value up-front: What do you have to offer? What problem of theirs are you able to solve? How will their lives be better by visiting your website?

Give, and give some more, then ask. Offer free advice, and keep your website updated with the latest news and information about your industry and what you can offer that gives you the edge over your competitors. Your visitors need to feel like they are already receiving something from you before they have even entered into business with you. Believe it or not, a website can be the place a relationship begins, before you are even aware.

The purpose of a website, from a business perspective, is to bridge the gap between you and your potential customers. You cannot be constantly available, but that doesn’t mean you can’t introduce yourself and offer something valuable in the mean time.